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Whitley Bay snack baker goes global as cookies go on sale in 55 countries

Mr Oatein and global sales director Andy Dixon

A high protein cookie company that launched in Whitley Bay less than two years ago is now exporting to more than 55 countries across the world.

 

Oatein Ltd bakes high protein cookies, brownies, and flapjacks and in its first year it sold 1.2m products.

 

The firm’s snacks are now being sold in Spar supermarkets throughout the UK and Ireland. However, Oatein is also selling its stock in 125 LuLu hypermarkets across the Gulf region, 400 stores in Australia, and thousands of gyms and health clubs across Europe.

 

The business is also looking to sell its cookies in other outlets, such as petrol stations.

 

Global sales director Andy Dixon said: We’re also making inroads into the petrol forecourt market where we believe our products are a perfect fit. After all who doesn’t like a cookie with their coffee?”

 

Oatein’s international expansion is still under way and the firm is currently in talks with distributors in Brazil, Canada, India and Taiwan.

 

As well as increasing its exports, Oatein is also expecting to boost its turnover to over £1m and hire more staff to work with its existing team of eight.

 

The company’s products have been endorsed by former rugby league star and BBS summariser Eorl Crabtree while it has also boosted its publicity through the use of a mascot called Mr Oatein.

 

Mr Dixon added: “Oatein came about by chance by a phone call from an old colleague who resigned from his position in a huge international dairy company to set up his own bakery manufacturing high protein, tasty and nutritious snacks.

 

“Using our knowledge and expertise of more than 20 years in the industry, we were able to produce something the sports market hadn’t seen before.”

 

High protein snacks are part of a wide range of products that feed into the overall sports nutrition market. The market, which includes protein supplements, is valued at £650m and is expected to rise to more than £1bn over the next three years.

 

Mr Dickson believes the success of his business is down to the high protein diets becoming popular not only with body-builders and gym fanatics, but also with ordinary people wanting to live a healthy life style.

 

As originally published on chroniclelive.co.uk